Management Accounts & KPI Reporting
Monthly numbers that actually drive decisions — financial AND non-financial.
Who this is for
Owner-managed businesses turning over £500k–£10m where the founder is making major decisions every month and is starting to feel that 'going on instinct' is no longer good enough.
Most management accounts are a backwards-looking summary. Yours should be a steering wheel.
By the time most management accounts arrive, the month is two weeks gone and the only useful question — what should we do differently next month — is unanswerable from the figures alone. We build management accounts the other way around: starting from the three-to-five decisions you actually need to make each month, and building the report from there.
Our pack pairs the standard financial view (P&L, balance sheet, cashflow, gross margin by segment) with the non-financial KPIs that lead the financials by a month or a quarter — pipeline coverage, conversion rate, average deal size, cycle time, churn, capacity utilisation, customer concentration. The financial numbers tell you what happened. The leading indicators tell you what's about to happen.
What's included.
Everything below is part of the standard engagement. We'll tell you up front if your situation needs anything outside this — there are no surprises.
Monthly management accounts pack delivered by working day 10
Three-statement view (P&L, balance sheet, cashflow) with budget variance analysis
Gross margin by segment / product line / customer where relevant
Non-financial KPI dashboard tailored to your business model
Monthly review meeting — 60 minutes, focused on decisions not commentary
Rolling 12-month forecast updated each month
A predictable, four-step engagement.
KPI design workshop
Half a day with you to figure out which 5–8 numbers actually matter to your business model — and which ones are noise.
Build the pack
We design the report in the format you need, hooked up to your bookkeeping and operational data sources.
Monthly run
Bookkeeping closed, accounts produced, KPIs pulled, pack delivered to a fixed working day.
Review meeting
We meet monthly — sixty focused minutes on what to do differently. Not a recap of what happened.
Frequently asked questions
What's the difference between management accounts and statutory accounts?
Statutory accounts are an annual document for Companies House and HMRC, governed by accounting standards. Management accounts are an internal monthly tool, designed for you. Same underlying numbers, very different formats and purposes.
What kind of non-financial KPIs do you track?
Depends entirely on the business. For a service business: pipeline coverage, conversion rate, utilisation, churn, NPS. For e-commerce: CAC, LTV, repeat rate, return rate, AOV. For manufacturing: OEE, defect rate, on-time delivery, inventory days. We design these in the workshop, not from a template.
Can this replace a full-time finance director?
For businesses up to roughly £5m turnover, yes — and at materially lower cost. Above that, you usually want both: an in-house finance lead handling day-to-day, and us in an advisory / non-exec capacity.
Related: explore the full growth & advisory suite —All growth & advisory
Talk to us about management accounts.
Quick conversation, no commitment. We'll tell you honestly whether this is the right service for where you are.